Jo Beckendorff

Decathlon S.A. reported steady growth in 2025, even as market development across the sporting goods and bicycle sectors remained uneven. The French retailer reports increased revenue and profitability. At the same time, limited disclosure around category-level performance, especially in cycling, leaves open questions about where that growth is coming from and how sustainable it may be.

After several challenging years for the bicycle industry, the Austrian industry and market proved remarkably stable in 2025. It went back to normal. In 2025, Austria's bicycle and sporting goods retail sector sold approximately 389,000 units.

Astro Tech Co., Ltd., the Taiwanese frame builder specialising in lightweight aluminium alloy and high-rigidity carbon fibre frames, is using its 35th anniversary this year to chart a new strategic course.

German bicycle supplier Rose Bikes GmbH, a family-owned company that started out as a D2C business and grew step-by-step into an omnichannel supplier, increased its total revenue for the 2024-2025 fiscal year by 2% to €215 million compared to 2023-2024.

To achieve its long-term goals in the Asia-Pacific region, German Canyon Bicycles GmbH is strategically investing in logistics, digital and commercial activities. The company is focusing on markets like China, Japan, South Korea, Singapore, Australia and New Zealand.

Due to a healthy mix of organic growth and mergers and acquisitions (M&A), WS WeSports Group AB reports new record results for 2025. The fourth sales quarter contributed to this outstanding year-end outcome for the Nasdaq First North Premier Growth Market-listed company — since 9 December.

As part of a share deal with Asian Tri Star Inc. (Tri Star Group) on 12 February, the lifting of the insolvency proceedings paved the road for a restart of the more than 100-year-old traditional company, Sprick. It has been a long and tough ride for the responsible insolvency administrator, Axell Geese from Streitbörger PartgmbB. Since the traditional German bicycle producer Sprick Fahrräder GmbH filed for insolvency at the end of 2024, Geese has been searching for someone to revive the long-established bicycle manufacturer.

Sushi Mobility GmbH, the once-bankrupt e-bike start-up, has been rescued from insolvency. With its latest investment, Wealth Collect Holding GmbH (WCH) hopes to breathe new life into Sushi Mobility, which slipped into insolvency on 14 November 2025. No details of the purchase price have been disclosed.

This year, multi-sports chain store retailer and manufacturer Decathlon is continuing its expansion in Germany. Following the grand opening of its hundredth store in Nuremberg last November, Decathlon-Germany has announced its goal to operate at least 150 stores by 2027.

The announcement that Austrian Spar sold its domestic sporting goods chain Hervis, including all 134 existing stores in Austria, Slovenia, Croatia and Bavaria, marks a major shift in bicycle retail for Central Europe. The agreement, concluded this week, includes the transition of all employees. This move comes after the Austrian sporting goods retailer, which also sells a range of bicycle products, announced a "restructuring offensive."