Technical real estate data only delivers value when it is actually used. In many organisations, the emphasis is still heavily on collecting and making data accessible, while usage lags behind.
The required systems and dashboards are available. Yet in practice, it turns out that staff use them too sparingly. The root cause is rarely the technology itself, but more often behaviour and organisational culture.
Experience with teams and organisations shows that adoption increases when employees experience the usefulness of data in their day-to-day work. When applications align with their needs, willingness to work with them follows. If data is mainly seen as an extra obligation, usage will remain limited.
In addition, ownership plays an important role. Initiatives introduced top-down are more likely to encounter resistance than solutions in which employees are involved in the development and application. Understanding and engagement prove to be key conditions for use.
Another point of attention is the level of innovation. Organisations invest increasingly in new tools and capabilities, but sometimes lose sight of whether they actually contribute to users’ work. More technology does not automatically result in greater usage.
As a result, the central question shifts from “do we have the technology?” to “is the technology being used?”. Effective data adoption requires not only good systems, but above all attention to behaviour, relevance and buy-in.
Only when employees actively work with data does the intended value materialise.
During PROVADA, BouwLab R&Do and The Green Village will be providing the content programming for the Innovation Café. In collaboration with partners BPD, COD and VORM, and the Ministry of Housing and Spatial Planning, the Ministry of Infrastructure and Water Management, and the DMI Ecosystem, one central question takes the lead: how do we move innovation faster from idea to application?
The fiscal threshold for foreign pension funds and insurers to invest in the Dutch housing market must be significantly lowered. That is the view of Mark Siezen, CEO of asset manager Bouwinvest. 'Foreign capital is absolutely essential to meet the enormous housing construction challenge. That requires a stable housing policy and fiscal climate. I am hopeful: the new minister recognises this and will act on it.'
Following the earlier announcement of the launch of the International Investment Day, PROVADA now presents the full programme for Thursday, 11 June 2026. As the largest real estate exhibition in the Netherlands, PROVADA brings together leading market parties for a day of insights, discussion and networking. The newly introduced international investment programme—developed in collaboration with INREV, Holland Metropole and the Ministry of Housing and Spatial Planning—offers international investors direct access to key developments, policy perspectives and investment opportunities in the Dutch market.
Visiting PROVADA? Please be aware that it can get busy around the RAI. Due to multiple large events taking place at the same time, the RAI parking facilities often fill up early.
Fraudulent emails are currently circulating that falsely use the name of PROVADA.
At PROVADA 2026, the Ministry of Defence features prominently on the agenda as a new player in the real estate market. The increased focus on national security has made the spatial and housing challenge more urgent than ever. This places additional pressure on the already scarce space, capacity and resources in the Netherlands. The Ministry of Defence faces a substantial scaling challenge. New barracks, training grounds and supporting infrastructure must be delivered at pace. In doing so, Defence is growing into a defining client within the real estate and construction sector. The central question: how do we deliver this in a country where pressure on space and capacity is already at its limit?